You should know what your money did.
No dashboard you’ll never log into. No 40-page PDF. These are the six reports Deep Signal clients get, shown here with the numbers changed. Each one answers a question you’d actually ask.
The local rank grid
Where you show up when neighbors search. Each cell is a real search run from that point on the map. Green means you’re in the top three, the “map pack” that gets the calls. Dark means a competitor gets that customer.
We run this grid every month, for the searches that matter to your trade. You watch your coverage spread block by block, and you see exactly where the next gap is.
▲ 5 after-hours calls hit voicemail. Fix: call-back text + answering window.
Call & lead tracking
Every channel gets its own tracking phone number, and every form is tagged with where the visitor came from. So when the phone rings, we know which channel made it ring.
This is the number that ends arguments. Not clicks, not impressions: how many actual customers each channel sent you this month. It even catches the leads you lose, like calls that ring out after hours.
Spend efficiency
The core Deep Signal report: every dollar out against every dollar back. Spend that turns into closed jobs is signal. Spend that only buys activity is noise. Spend with nothing attributed to it gets cut.
In this sample, one channel returned 38x its cost while a bigger one barely covered itself. That’s typical. The fix isn’t more budget, it’s moving the budget you already spend.
Google LSA
signal→ Keep. Protect the budget.
Paid search, broad match
noise→ Trim 60%. Tighten to exact match and local geo.
Directory bundle
cut→ Cancel. Zero attributed leads in 90 days.
Traffic & search visibility
Straight from Google Analytics and Google Search Console: how many people visited your site, and the exact words they typed to find you.
The trend tells you whether the work is compounding. The query list tells you what customers actually call your service, which feeds back into your pages and your ads.
Top search queries
Google Business Profile performance
For most local businesses this listing outperforms the website. Google reports how many people saw your profile, called you, asked for directions, or clicked through, and we track all four every month.
Demo month. Direction requests matter more than views: those are people getting in the car.
The monthly scorecard
Everything above, condensed to one page: what you spent, what came in, what each job cost to win, and the one change we’re making next month. Five minutes to read. No login required.